Make the most of the subscription economy

Consumer preferences are changing. In the past, the focus was on transactions made by customers buying products. These days, it’s all about building long-term customer relationships. For that reason, it’s no surprise subscriptions like Netflix and Spotify have been a huge success. Subscription services are not only good for consumers, but they are also the foundation of a predictable, sustainable revenue stream for businesses.

The road to a relationship-driven business model

rb2 has significant experience in the technical and functional configuration of subscription platforms. As a technical developer, we support many customers in launching, configuring and maintaining subscription models – independently, or together with our strategic partner Subscription Factory, one of Zuora’s leading EMEA implementation and consultancy partners. rb2 is one of the few Dutch firms with experience in linking to Zuora.

We combine our experience in implementing subscription modules and providing strategic advice regarding subscription types offered by our partner Subscription Factory with the aim of helping customers participate fully in the subscription economy. One of the customers we assisted was the Philips electronics group, which is pioneering subscription-based personal care products for the Dutch market. We also built the subscription platform for online book titan BookChoice, for its wildly popular book-as-a-subscription model.

A new business model requires a new approach

We understand that the switch from ‘transaction-based thinking’ to ‘relationship-based thinking’ can be challenging and complex. It requires a focus on retaining customers, monitoring customer value, and seeking opportunities for up- and cross-selling within an existing business relationship – in other words, delivering long-term value that creates customer loyalty. Even then, a technical challenge also needs to be addressed with a strong subscription delivery and billing platform.

Want to know everything about building a subscription business?

Join GoRecurring – a community forum and knowledge platform – to uncover the best digital solutions for your subscription-based business. Get insight and advice on everything from strategy to implementation and integration.

Founded by us and recurring revenue experts Subscription Factory, this new platform aims to encourage other companies to innovate in the growing subscription economy.

Would you like to know more about how you can switch from transactions to relations with a cast-iron subscription platform?

Jeroen van Mierle, Commercial Director

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Our knowledge packaged into a loyalty platform

rb2 has already created more than 10 platforms, giving us extensive experience in the area of marketing and technology. We have packaged all this knowledge into a loyalty platform: Loyalty Tools.

Switch from transaction to relationship, with rock-solid subscription services

The road to a relationship-driven business model

A new business model requires a new approach

Want to know everything about building a subscription business?

Switch from transaction to relationship,
with rock-solid subscription services