Switch from transaction to relation,

with a cast-iron subscription platform

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The road to a relationship-driven business

The subscription economy is booming. rb2 is fully immersed in this. Consumers are changing; where in the past it was all about products, now the focus is on long-term relationships with the customer. That's why we see the explosion in new business models such as Netflix, Uber, and Spotify. Not only are these good models for the consumer, but they are also exceptionally effective in helping to predict your revenue stream.

rb2 has broad experience with both the technical and functional configuration of so-called subscription platforms. As a technical developer, we support many clients with the launch, configuration, and maintenance of subscription models. We do this independently, or together with our strategic partner Subscription Factory, one of Zuora’s leading EMEA implementation and consultancy partners.

With the extensive experience of rb2 in the creation of subscription modules and the strategic activities of our partner Subscription Factory in the area of subscription forms, we help our clients to fully participate in the subscription economy. We have done so for, among others, electronics company Philips, a pioneer in the Dutch market when it comes to the provision of personal care products as a subscription. In the past, we have also helped online book giant BookChoice with its hugely popular book-as-subscription model.

New focus, a new mindset

In the face of your challenges, we will gladly think along with you. And naturally, offer a solution. We understand that the switch from 'transaction thinking’ to 'relationship thinking’ can be complex. It requires a focus on customer retention, monitoring customer value, and searching for opportunities for upselling and cross-selling within an existing relationship. Or rather, providing a ‘long-time value’ that keeps the customer with you. And there's also a technical challenge, correct and comprehensible iterations of the delivery of your product: timely and correct invoicing to the user.

rb2 provides technical solutions with which every conceivable product or service can be placed on the market as a subscription. Stand-alone, or as an extension to your existing proposition. Does your concept require complete customization? There's a good chance that we already have the building blocks among our comprehensive set of APIs, dashboards, and links with payment service providers. Depending on your situation and goals, it is also likely that we can help you through a link with an existing subscription platform. For instance, rb2 is one of the few Dutch agencies with experience with Zuora, a cloud-based subscription platform created by SalesForce.

All subscription cases

The subscription economy is booming – and rb2 is right out in front, making the most of the great opportunities. Consumers are changing; where customers used to be focused on products, now it’s all about long-term relationships. That’s why we are seeing such a strong surge in new business models like Netflix, Uber and Spotify. These business models are not only great for the consumer, but also help you to achieve a predictable income stream.rb2 has considerable experience in technical and functional design for subscription platforms. As a technical developer, rb2 supports many clients in launching, setting up and maintaining subscription models. We provide these services independently, or together with our strategic partner Subscription Factory, one of Zuora’s leading EMEA implementation and consultancy partners.

All subscription cases

The subscription economy is booming – and rb2 is right out in front, making the most of the great opportunities. Consumers are changing; where customers used to be focused on products, now it’s all about long-term relationships. That’s why we are seeing such a strong surge in new business models like Netflix, Uber and Spotify. These business models are not only great for the consumer, but also help you to achieve a predictable income stream.rb2 has considerable experience in technical and functional design for subscription platforms. As a technical developer, rb2 supports many clients in launching, setting up and maintaining subscription models. We provide these services independently, or together with our strategic partner Subscription Factory, one of Zuora’s leading EMEA implementation and consultancy partners.