rb2 has significant experience in the technical and functional configuration of subscription platforms. As a technical developer, we support many customers in launching, configuring and maintaining subscription models – independently, or together with our strategic partner Subscription Factory, one of Zuora’s leading EMEA implementation and consultancy partners. rb2 is one of the few Dutch firms with experience in linking to Zuora, Salesforce’s cloud-based subscription platform.
We combine our experience in implementing subscription modules and providing strategic advice regarding subscription types offered by our partner Subscription Factory with the aim of helping customers participate fully in the subscription economy. One of the customers we assisted was the Philips electronics group, which is pioneering subscription-based personal care products for the Dutch market. We also built the subscription platform for online book titan BookChoice, for its wildly popular book-as-a-subscription model.
A new business model requires a new approach
We understand that the switch from ‘transaction-based thinking’ to ‘relationship-based thinking’ can be challenging and complex. It requires a focus on retaining customers, monitoring customer value, and seeking opportunities for up- and cross-selling within an existing business relationship – in other words, delivering long-term value that creates customer loyalty. Even then, a technical challenge also needs to be resolved: correct iterations of your product deliveries and, very importantly, timely and correct invoicing to the user.