A composable commerce platform for Gadero
Gadero offers more than 20,000 timber and garden products. To support international growth, we built a composable platform that can expand by market and capability.
A platform that had become a constraint on growth
Gadero wanted to support current demand and enter new markets, but the existing platform left too little room for that ambition.
Customers also needed a clear way to navigate a broad and partly configurable range, from decking to complete garden buildings.
A modular platform with a phased international rollout
rb2 built a composable platform with search and filtering designed around Gadero's catalogue and customer journey.
Belgium served as the first rollout market. After validation and improvement, the Netherlands, Germany and France followed.
Composable foundation
commercetools, Contentful and Akeneo form the modular platform core.
Multi-country support
Languages, currencies and tax rules for multiple European markets.
Integration layer
CoreConnect links the required systems and applications.
A platform serving four European markets
Gadero serves customers in the Netherlands, Belgium, Germany and France and can continue extending the platform with new products and functionality.
Four markets
The Netherlands, Belgium, Germany and France on one platform foundation.
Phased rollout
New markets followed after validation in Belgium.
Composable growth
The platform can expand without replacing every component.
Which growth plan is your current platform holding back?
We discuss what can remain, where the constraint sits and which migration path protects the operation while creating room to grow.