Gadero builds on success with a composable e-commerce platform

Gadero, the largest online timber retailer in the Benelux, offers customers over 20,000 products, including decking, garden sheds, and paving materials. By transitioning to a composable e-commerce platform, Gadero aimed to not only support their current growth but also expand into new markets. However, their outdated e-commerce platform hindered this ambition, prompting a collaboration with rb2 to create an innovative solution.

A composable platform tailored for international growth

In partnership with rb2, Gadero developed a composable e-commerce platform tailored to their needs:

• Modular architecture: Powered by Commercetools, Contentful, and Akeneo as the backbone.
• Multi-country support: Designed to handle multiple countries with tailored languages, currencies, and tax regulations.
• Seamless integration: rb2’s CoreConnect ensures smooth communication between systems and applications.

From decking boards to customizable log cabins

Gadero’s revamped platform provides a user-friendly and intuitive way to present a wide range of products – from simple decking boards to fully customizable log cabins. The advanced search and filtering functionalities make it easy for customers to find exactly what they need, while simultaneously boosting conversion rates and customer satisfaction.

Thanks to its modular composable architecture, Gadero can quickly adapt to evolving customer needs by efficiently adding new features, such as personalization options or intelligent product recommendations. This makes the platform not only a robust commercial tool but also a strategic growth engine that empowers Gadero to expand into new markets and amplify its impact.

Rapid development through a phased approach

The collaboration between Gadero and rb2 began with an in-depth Discovery Phase, where a comprehensive roadmap was designed for the platform’s implementation. To minimize risks and maximize results, a phased rollout was chosen. Belgium served as the initial test market, followed by optimizations and further rollouts to the Netherlands, Germany, and France. This approach ensured that new functionalities were thoroughly tested and perfected before broader implementation.

With CoreConnect as the integration layer, the platform is seamlessly connected to essential systems, such as inventory management and order processing. This enables efficient operations, real-time synchronization, and a scalable infrastructure that supports further international expansion. Thanks to this flexible and future-proof solution, Gadero is well-positioned to achieve its ambitious growth objectives.

Growth and ease of use through a modular platform

The new platform enables Gadero to deliver a seamless customer experience across the Benelux, Germany, and France. Its modular design allows for easy expansion with new features and products. The rapid time-to-market of the composable platform supports Gadero’s ambitions for further growth in Europe.