The right coffee for every taste, thanks to a personalized B2B approach


Lavazza has developed into one of the most respected names in the coffee industry. In order to optimally serve both the B2C and B2B markets, the current e-commerce platform had to be examined.
  • The challenge

    The new e-commerce platform had to provide the solution for various limitations that Lavazza Nederland was facing. In addition, the new platform had to be seamlessly integrated with other systems.

  • The result

    Together with BigCommerce, we developed a platform with functionalities that support Lavazza Nederland's ambitions. This includes a loyalty system, promotions and a new CMS, all based on CoreConnect.

  • Download the case!

    10 pages with the complete case, tech specs and insights about process and result.

A future proof and composable platform

The new platform had to be future-proof and integrated with both existing and new systems.

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rb2 Netherlands / Wilhelminalaan 1-C / 1441 EK Purmerend /

+31(0)299 200 800 / info@rb2.nl