Flexible Booking Tool for a Personalized Experience at de Bijenkorf

The iconic department store De Bijenkorf offers personalized services, such as make-up and styling advice, and organizes events like cosmetics masterclasses. To simplify the booking process for these services, De Bijenkorf needed a user-friendly tool that integrates with existing systems and supports a wide range of offerings – including new options like renting tableware and linens.‍

A flexible booking tool for a seamless customer experience

rb2 developed a flexible and intuitive booking tool tailored to De Bijenkorf’s needs:

• Streamlined customer journey: Customers can book any desired service in just eight clicks.
• Seamless integration: The tool integrates with De Bijenkorf’s CRM, campaign tool, and OMS.
• Agile approach: During COVID-19, the architecture was reprioritized to quickly launch "Shopping by Appointment."

Efficiency and ease at every step of the booking process

The booking tool provides an efficient and user-friendly experience for both customers and internal teams. Employees can easily manage and access all relevant store, service, appointment, and customer information. Meanwhile, customers enjoy a smooth booking process, ensuring a seamless experience from start to finish.

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