Flexible booking tool for a personalized experience

Leading department store de Bijenkorf offers various personal services, such as makeup and styling advice, and events such as cosmetics master classes. Bijenkorf members can make appointments for these online via a convenient booking tool. New services, such as crockery and table linen rental, can also be arranged through the tool.

1.
The challenge
De Bijenkorf was looking for a tool that can support a wide range of services, allowing customers to navigate through the booking process in a maximum of eight clicks. In addition, all relevant information had to be securely accessible and managed by our own employees.
2.
Our approach
The starting point was an extensive refinement in which an MVP was identified. Due to COVID-19, the entire backlog was reprioritized halfway through and the (solid) architecture was deployed for "Shopping by Appointment". This was possible thanks to our agile working method.
3.
The result
rb2's booking tool works seamlessly with existing systems such as the Bijenkorf CRM, the campaign tool and the OMS and is easily expandable. All store, service, appointment and customer information can be viewed from different departments.

1.
The challenge
De Bijenkorf was looking for a tool that can support a wide range of services, allowing customers to navigate through the booking process in a maximum of eight clicks. In addition, all relevant information had to be securely accessible and managed by our own employees.
2.
Our approach
The starting point was an extensive refinement in which an MVP was identified. Due to COVID-19, the entire backlog was reprioritized halfway through and the (solid) architecture was deployed for "Shopping by Appointment". This was possible thanks to our agile working method.
3.
The result
rb2's booking tool works seamlessly with existing systems such as the Bijenkorf CRM, the campaign tool and the OMS and is easily expandable. All store, service, appointment and customer information can be viewed from different departments.

Improved user experience with rb2's intuitive booking tool

rb2 has developed a booking tool that works seamlessly with existing systems such as the Bijenkorf CRM, the campaign tool and the OMS. Within the application, all store, service, appointment and customer information can be viewed from different departments. The backend panel is neatly organized and intuitively structured, making setting up the tool easy, while the user experience on the frontend is very efficient. This always produces the best result for the end user, who can book any desired service without any problems and can expect the correct handling immediately.