Wovar sets a new standard in B2B and B2C commerce

Wovar, a rapidly growing player in screws, bolts, and hardware, serves both individual and business customers across eleven countries. With a surge in international demand and an expanding product range, the old e-commerce platform no longer met their needs. To enable further growth, rb2 developed a future-proof composable commerce platform seamlessly integrated with Wovar’s core systems.‍

‍A flexible commerce platform for growth and customization‍

In collaboration with rb2, Wovar built an advanced commerce platform powered by BigCommerce:

• Optimized for B2B and B2C: Supports multiple units of measure, customer-specific pricing, and tailored product and pricing policies per country.
• Flexible integrations: CoreConnect integrates ERP, PIM, and WMS systems, ensuring consistent data and faster processes.
• Scalable architecture: A composable SaaS solution that easily supports new features and channels.

Improved usability and growth with a future-proof platform

The new platform improves user experience for both customers and employees. Content management has been streamlined, international tax rules are seamlessly integrated, and business customers benefit from tailored solutions. Wovar is now well-positioned for further growth and expansion.