Responding to digital trends, and thinking "outside the box"

Rutger Bakker, CBDO

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In 2005 I founded rb2 together with Richard and Guoqi and in 2009 Dennis joined. After years of having held various positions within the company, I have been active since 2018 as the 'entrepreneur of tomorrow' (OVM). Instead of working "in" the company, I now work "on" the company. I keep a close eye on trends and developments in the market to identify new opportunities and respond to them. I move around all departments and view rb2 from "bird's eye view". In addition, I am responsible for the expansion of the current market and for the opening up of (possible) new markets to which rb2 provides its services.  

I like to be creative and especially think outside-the-box. I am creative not only on the work floor, but also at home. When I got a guitar at the age of 8, I was sold immediately. And that never stopped: I have a dozen of guitars and play almost every day. But my greatest love is of course my daughter Anna, with whom I live in the Middenbeemster together with my fiancée Kelly.  

As a co-founder, I am extremely proud of rb2. We started out as a small Dutch company with a few developers in China and have grown to 4 offices in the Netherlands and Asia with 90+ rb2 employees. It is an enthusiastic team that is always ready for a nice project, but also for a drink in our bar. The combination of fun activities and cool projects creates a lot of fun within rb2. And fun is very important to us because 'happy employees make happy customers'.