The subscription economy is taking off. This economy is not only reserved for brilliant start-ups such as Netflix and Spotify; large corporates and scale-ups can also use subscriptions to build a customer relationship. This is possible with a new proposition or as an addition to the existing business.
In this white paper you will find answers to:
- What types of Subscription Services are there?
- What are the benefits of Subscription Services?
- What are the challenges from a technical point of view?
As a technical developer, rb2 supports many customers with launching, setting up and maintaining subscription models; independently or together with our strategic partner Subscription Factory. For example, we have done this for the electronics group Philips, a pioneer in offering personal care products as a subscription in the Dutch market.