Switch from transaction to relation,

with a cast-iron subscription platform

banner
banner
icon

The road to a relationship-driven business

The subscription economy is booming. rb2 is fully immersed in this. Consumers are changing; where in the past it was all about products, now the focus is on long-term relationships with the customer. That's why we see the explosion in new business models such as Netflix, Uber and Spotify. Not only are these good models for the consumer, but they are also exceptionally effective in helping to predict your revenue stream.

rb2 has broad experience with both the technical and functional configuration of so-called subscription platforms. As technical developer, we support many clients with the launch, configuration and maintenance of subscription models. We do this independently, or together with our strategic partner Subscription Factory, one of Zuora’s leading EMEA implementation and consultancy partners.

With the extensive experience of rb2 in the creation of subscription modules and the strategic activities of our partner Subscription Factory in the area of subscription forms, we help our clients to fully participate in the subscription economy. We have done so for, among others, electronics company Philips, a pioneer in the Dutch market when it comes to the provision of personal care products as a subscription. In the past, we have also helped online book giant BookChoice with its hugely popular book-as-subscription model.

New focus, new mindset

In the face of your challenges, we will gladly think along with you. And naturally, offer a solution. We understand that the switch from 'transaction thinking’ to 'relationship thinking’ can be complex. It requires a focus on customer retention, monitoring customer value and searching for opportunities for upselling and cross-selling within an existing relationship. Or rather, providing a ‘long-time value’ that keeps the customer with you. And there's also a technical challenge, correct and comprehensible iterations of the delivery of your product: timely and correct invoicing to the user.

rb2 provides technical solutions with which every conceivable product or service can be placed on the market as a subscription. Stand-alone, or as an extension to your existing proposition. Does your concept require complete customization? There's a good chance that we already have the building blocks among our comprehensive set of APIs, dashboards and links with payment service providers. Depending on your situation and goals, it is also likely that we can help you through a link with an existing subscription platform. For instance, rb2 is one of the few Dutch agencies with experience linking with Zuora, a cloud-based subscription platform created by SalesForce.

Advantages of Subscription Services

As a technical developer, rb2 supports many customers with the launch, organization and maintenance of subscription models. Discover the advantages of Subscription Services in our white paper. Explore the different types, benefits, technical challenges and receive tips!

A selection of our cases and posts about subscription models

image

Case

Personal care products, monthly cancellation

The subscription economy is taking off and Philips is playing a full and leading role. Through collaboration with rb2 and partner Subscription Factory, the Philips e-commerce website...

▸ Read more
image

News

Subscription Factory and rb2 forge partnership

Subscription Factory and rb2 are pleased to announce that they have formed a strategic...

▸ Read more
image

News

Philips launches subscription module

The current Philips e-commerce website has been expanded with various forms of subscriptions...

▸ Read more

Do you want to know more about subscription models?

Discover how we can help you with that.

We have extensive experience in the technical development of subscription models. Do you want to know more about how we achieve this? Then contact:

photo

Marco van den Bergh

Delivery Manager

+31 (0)299 200800

Marco van den Bergh

Delivery Manager

+31 (0)299 200800

Or check one of the cases in which subscription models play an important role: