A genuine impact on customer loyalty

Can be deployed flexible and manageable


Our knowledge packaged into a loyalty platform 

rb2 has already created more than 10 platforms, giving us extensive experience in the area of marketing and technology. We have packaged all this knowledge into a loyalty platform: Loyalty Tools. Since 2014 the platform has been successfully deployed for various clients, in collaboration with marketing agency Doornvogel. The platform is suitable for millions of users and is now used by RET, T MobileNederlandse Loterij and Nuon

At r2b we understand that you want to serve your customers in a unique way. That's why the range of options is so vast. In one programme, customers save via the number of kilometres travelled and in another via the monthly invoice. This has also generated a great deal of knowledge and expertise in the difference forms of saving, with options for social rewards alongside traditional rewards. 

Loyalty Tools has all the necessary functionalities for a unique user experience, but when it comes to the implementation, that's up to you. Besides the most pioneering technology, much attention has also been given to workable processes and security protocols, including AVG. The platform was designed by Microsoft Azure, but has since been made suitable for other platforms. This guarantees an optimum experience for you and your users. 

A unique experience on every device

We are continually working on the optimization and ongoing development of the platform; this results in a platform that goes beyond the specific request. In the latest implementation, the platform was raised to a new level, with an extensive set of APIs, checkout links and a comprehensive CMS with important back office functions. Together with the wide range of dashboard functionalities, cloud-based architecture and the latest e-commerce applications, it is suitable for an omnichannel approach. With this, your users have a tailor-made experience, on every device. 

A selection of our posts about loyalty platforms



Loyalty 3.0: work creatively with customer data

Loyalty programmes solely focussed on transaction habits are a thing of the past. A new generation is striving to improve the brand...

▸ Read more

Do you want to know more about loyalty platforms?

Discover how we can help you with that.

We have already done an impressive list of great loyalty projects. Do you want to know more about how we technically realize loyalty programs? Then contact:


Sander de Zwart

Delivery Manager

+31 (0)299 200800

Sander de Zwart

Delivery Manager

+31 (0)299 200800

Or check one of the cases in which loyalty platforms play a prominent role: