The new e-commerce platform had to provide the solution for various limitations that Lavazza was facing. However, the look and feel of the platform had to be preserved. In addition, the new platform had to be seamlessly integrated with other systems. Additionally, the website had to be functional for both consumers and business clients.
Together with BigCommerce, we developed a platform with functionalities that support Lavazza's ambitions. This includes a loyalty system, the ability to offer targeted promotions, and a new content management system all based on the composable Accelerator from rb2, CoreConnect.
CoreConnect comes with a standard PIM, CMS and Commerce engine based on the headless version of BigCommerce. With these technologies we created a best-practice composable setup for Lavazza.
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