The right coffee for every taste, thanks to a personalized B2B approach

Over the past 120 years, Lavazza has developed into one of the most highly regarded names in the coffee industry. The brand is not only loved by consumers, but has over 4000 business customers in the B2B market too. In order to serve both B2C and B2B clients optimally, the current e-commerce platform had to be reviewed and improved. Lavazza enlisted the help of rb2 for this.

Over the past 120 years, Lavazza has developed into one of the most highly regarded names in the coffee industry. The brand is not only loved by consumers, but has over 4000 business customers in the B2B market too. In order to serve both B2C and B2B clients optimally, the current e-commerce platform had to be reviewed and improved. Lavazza enlisted the help of rb2 for this.

A future proof and composable platform

The new platform had to be future proof and integrated with both existing and new systems.

The challenge

The new e-commerce platform had to provide the solution for various limitations that Lavazza was facing. However, the look and feel of the platform had to be preserved. In addition, the new platform had to be seamlessly integrated with other systems. Additionally, the website had to be functional for both consumers and business clients.

The result

Together with BigCommerce, we developed a platform with functionalities that support Lavazza's ambitions. This includes a loyalty system, the ability to offer targeted promotions, and a new content management system all based on the composable Accelerator from rb2, CoreConnect.

CoreConnect comes with a standard PIM, CMS and Commerce engine based on the headless version of BigCommerce. With these technologies we created a best-practice composable setup for Lavazza.

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This case has been elaborated in an extensive PDF file with a case description, customer quotes, tech specs, and background information about the process and the result.

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