Coffee brand Lavazza Netherlands offers more than 4000 business customers a perfect overview of their product range, pricing and order history with a new website. rb2 has technically realized this e-commerce website where personalization is central in the Virto Commerce e-commerce platform. Lavazza Nederland is therefore able to realize its current e-commerce ambitions.
Realising commercial ambitions Offering personalised information
Insight into customer behaviour
Directly responding to needs
Tools & technologies
The Lavazza Nederland webshop was outdated and no longer aligned with the organisation and the current e-commerce ambitions. The coffee brand approached rb2 for the implementation of a brand new website that would to respond to the growing needs of customers in terms of personalised transaction and product information. There were several factors that made the implementation technically complex; for example, a link had to be made with five other digital platforms of parent company Bluespresso BV.
Lavazza needed an e-commerce platform that could be seamlessly integrated with other systems, that could be deployed in multiple countries and that was flexible and scalable. In addition, the B2B and B2C activities had to be unified to save the management of multiple catalogs or duplicate work on the backend. To respond to these wishes, we chose the e-commerce platform Virto Commerce.
The old website has been replaced by a brand new e-commerce website. With the functionalities of Virto Commerce, product options are fully configurable for both B2B and B2C activities and it is now possible for customers to place their orders, view order history, manage order lists and view invoices from one interface.
In addition, there was also an additional challenge for the B2B activities: managing all order lists and special price agreements. For this we have realized a link with the Zegris ERP system, whereby all data is synchronized. This not only makes the process much faster and more efficient, but the management has also become a lot easier. Content management tasks, such as adding new products, no longer take hours, but are realized in an instant. In addition, the account managers of Lavazza Nederland have become much more decisive because the website learns from customer behavior and as a result they can better respond to customer wishes.
For Lavazza Nederland, rb2 provides full development and technical support in every phase of the development process. By working with innovative and scalable technologies, the new platform is ready to fulfil the e-commerce ambitions. The platform is still being further developed and continuously expanded. New functionalities ensure that Lavazza Nederland can serve customers even better in the future. Within this project, we work closely together according to the Scrum framework so that we can quickly switch and adapt when necessary.