After an extensive package selection, in June 2018 Bruna decided to develop the new website based on the user-friendly CMS Sitecore Experience Platform (XP) in combination with the e-commerce solution Sitecore Experience Commerce (XC). The omni-channel and many personalisation and marketing options offered by Sitecore are being rolled out quickly through Mercury e-commerce front-end.
Alongside implementing Sitecore, using Mercury e-commerce is proving a challenge. This 'accelerator' consists of ready-made front-end components, which we adapt and expand for Bruna. We held a number of workshops in order to assess Bruna's wishes and align them with Mercury, show the options for personalisation, promotions and content items and create a backlog setup. Using the information gathered in the workshops, the Bruna Product Owner made a start on creating epics and user stories which are picked up by the scrum team.
The development team was made up of three back-end and two front-end developers from Shared Stories Group, as well as an rb2 technical lead and two rb2 Sitecore developers. They worked together at the SSG office in Amsterdam. From our office in Wuhan, three Sitecore developers and a QA employee worked with us. They were part of the same development team. Next to the development team, a designer from Aviva worked on the UX and visual design.
With this setup, we worked on the project in fortnightly sprints, and after eleven sprints the new website went live. Of course, by this stage, there were still items in the backlog and a smaller team worked through a number of sprints in order to implement the 'less important' functionalities as well.
The result is a single platform which, by combining content and e-commerce, provides omni-channel shopping experiences, where the right customer is interested in the right range, has relevant offers and can view his or her buying history, including downloadable e-books.
rb2 has been involved from the initial planning stage right up to the launch of the new website, organising a number of workshops at the start, deploying developers from the Netherlands and China and partially taking on the role of Scrum Master. Working together with developers from Shared Stories Group from the very first sprint guaranteed the transfer and further development.
Obviously we work with a suitable, extensive team on this project, but when you want to know more details, you should definitely contact:
Roelof Blom
IT Director
+31 (0)299 200800
