The result
The development team was made up of three back-end and two front-end developers from Shared Stories Group, as well as an rb2 technical lead and two rb2 Sitecore developers. They worked together at the SSG office in Amsterdam. From our office in Wuhan, three Sitecore developers and a QA employee worked with us. They were part of the same development team. Next to the development team, a designer from Aviva worked on the UX and visual design.
With this setup, we worked on the project in fortnightly sprints, and after eleven sprints the new website went live. Of course, by this stage, there were still items in the backlog and a smaller team worked through a number of sprints in order to implement the 'less important' functionalities as well.
The result is a single platform which, by combining content and e-commerce, provides omni-channel shopping experiences, where the right customer is interested in the right range, has relevant offers and can view his or her buying history, including downloadable e-books.