An eye for digital
channels and responding to customer needs.

With more than 7,200 stores in more than 40 countries, GrandVision is one of the largest optical retailers in the world. Pearle, Eye Wish, Charlie Temple and Zonnebrillen.com are just some of the well-known GrandVision brands.

GrandVision wanted to upgrade the subscription platform in Sweden, Denmark and Italy and approached Subscription Factory and rb2.

With more than 7,200 stores in more than 40 countries, GrandVision is one of the largest optical retailers in the world. Pearle, Eye Wish, Charlie Temple and Zonnebrillen.com are just some of the well-known GrandVision brands.

GrandVision wanted to upgrade the subscription platform in Sweden, Denmark and Italy and approached Subscription Factory and rb2.

Looking for a modern subscription platform

GrandVision's existing subscription platform was outdated and, in addition, different systems were used in some countries. The goal was therefore to build a new, uniform and modern subscription platform that — in the long term — can be used around the world.

The challenge

The new platform for subscriptions had to be a complete, functional, customer care system so that employees can help customers well and in a targeted manner. On the other hand, GrandVision wanted a compact customer portal where users can find information about their subscriptions, invoices and payments.

The result

On the new GrandVision subscription platform, service agents can easily help customers create and change subscriptions and process address changes. Customers can quickly and easily view invoices and make payments via the customer portal.

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This case has been elaborated in a PDF file of 7 pages with an extensive case description, customer quotes, tech specs and background information about the process and the result.

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