Richard Birksteiner, CTO


Maximizing the competitive advantage

benefits for the customer


Cloud-native to maximum competitive advantage

Web applications for customers simply must be as good as possible. We prefer to spend as little time as possible on things that do not make the end product stand out. Hence our preference for a cloud-native architecture.

Maximizing the competitive advantage

The role that cloud-native plays in scalability has been regularly addressed. For example, see the case about our work for Meetingselect. But our love for cloud-native goes much further. This is because it allows us to be primarily involved in development. Thanks to extensive automation (such as infrastructure-as-code), in a cloud-native architecture we hardly have to worry about the operations aspect anymore. Even more importantly, we can dedicate our development strength primarily to creating a competitive advantage. Within our areas of expertise of e-commerce platforms, subscription models, brand experience, and re-platforming, about 60-70% of application development is virtually identical. So there is little or no competitive advantage to be gained there. The cloud provides that basis more or less out of the box. By using a rich set of managed services currently living in the cloud, rather than services you write and/or manage yourself, we focus on the 30-40% in which you can and should make a difference, benefiting the customer 100%.  

The customer wins

The distinctive character that can be achieved in this 30-40% translates into a better end product. An end product that allows the customer to better compete with parties in its market, especially if they have not yet made the choice for cloud-native. Moreover, the usage-based model of the cloud makes it possible to serve more customers. You no longer need to have extensive knowledge of the basis on which applications are developed, and you certainly don't have to set it all up yourself. Do you need modern databases? Tick a box to set up a specific queue/stack and the basics are there. In general, complex and modern technologies are much more accessible in the cloud, for more organizations. The scalability referred to above also sits here: cloud can in many cases be purchased elastically, via a pay-per-use model. This means that you can scale up when it is increased or new demand within the organization. This benefit has definitely proven itself during the corona crisis for those digital services that grew by more than 1000%. With the future in mind, a client is better served by a cloud-native architecture. Systems are constantly evolving under the pressure of organizational change, and the cloud is a natural ally in this respect. After all, new features and services are continuously being offered in the cloud (often hundreds of them each year), enabling you as an organization to respond to changes, opportunities, and threats.

Cloud-native = better security

If we zoom in on threats, the subject of security is unavoidable these days. The cloud provides better security than people often assume. The cloud is fundamentally more secure than traditional on-prem infrastructure. In the cloud, for example, there is already an IAM service available, which you don't have in traditional environments. In traditional environments you would often see - and still do see - a focus on security on the outside. Adequately securing everything within your infrastructure is a huge extra job. If you, like many of our customers, also have to deal with personal data, security deserves the highest attention and care. On security we take the same approach as we do with maximizing your competitive advantage: use what is already standard and focus on making it exceptional.

Focus on IP for the customer

In short, our choice for the cloud is all about one thing: creating distinctive IP for our customers. By assisting to shape the thoughts about distinctive IP locally and developing it elsewhere, we achieve the very best for them in terms of competitive advantage.


Do you want to know more about Richard?

Do you want to get started with the cloud native within your organization after reading this blog or whitepaper? Or do you have questions about the discussed topics? Then contact us:

Richard Birksteiner
+31 (0)299 200 800


Or check out other cases or blogs in which he has played a prominent role below: